![](https://appdefensealliance.dev/static/images/ada-logo.png?authuser=8)
App Defense Alliance
Mission
Ensuring the safety of Google Play and the broader app ecosystem. The App Defense Alliance is focused on protecting users by preventing threats from reaching their devices and improving app quality across the ecosystem.
![](https://appdefensealliance.dev/static/images/core-principles.png?authuser=8)
Core Principles
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Protection
Protect Android users from malware and emerging threats -
Collaboration
Collaborate with industry partners, we protect better when we work together -
Education
Educate app developers around security & privacy best practices -
Transparency
Provide transparency to build trust and improve quality across the ecosystem -
Evolution
Adapt to emerging threats, technologies, and industry changes