 
 App Defense Alliance
Mission
            Ensuring the safety of Google Play and the broader app ecosystem. The App Defense Alliance is focused on protecting users by preventing threats from reaching their devices and improving app quality across the ecosystem.
          
        
        
        
       
  Core Principles
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  ProtectionProtect Android users from malware and emerging threats
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  CollaborationCollaborate with industry partners, we protect better when we work together
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  EducationEducate app developers around security & privacy best practices
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  TransparencyProvide transparency to build trust and improve quality across the ecosystem
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  EvolutionAdapt to emerging threats, technologies, and industry changes